MARCATEXTOS TYPE
This font was created for a national political television show which translation in Spanish means "marcatextos" looking forward to make a graphical denotation different from the theme of the program to communicate to a younger audience but at the same time not losing its public liability. Typography despite being sans-serif sugest a more current vision of itself, is thought to write short sentences to make easier to appreciate its forms.
The Font was made in the version Ligth, Medium and Bold to create a more interesting compositions playing with their methods, its characters were made for Spanish, English and French, for a versatility of topics.
This font was created for a national political television show which translation in Spanish means "marcatextos" looking forward to make a graphical denotation different from the theme of the program to communicate to a younger audience but at the same time not losing its public liability. Typography despite being sans-serif sugest a more current vision of itself, is thought to write short sentences to make easier to appreciate its forms.
The Font was made in the version Ligth, Medium and Bold to create a more interesting compositions playing with their methods, its characters were made for Spanish, English and French, for a versatility of topics.
Title: Marcatextos
Production date: April 2012
Creative director: Peter Lorenz
Photography: Valeria Calles, Tocho Macias, Peter Lorenz
Client: Tocho (Marcatextos)
Agency: Tocho
Nationality: Mexico
Production date: April 2012
Creative director: Peter Lorenz
Photography: Valeria Calles, Tocho Macias, Peter Lorenz
Client: Tocho (Marcatextos)
Agency: Tocho
Nationality: Mexico
